"Success is the greatest revenge !" is proven by Ratan Tata in 2008. Very few of us might be knowing that the iconic car brand Jaguar and Land Rover is owned by Indian Businessman Ratan Tata from 2008 ! The story behind it is more interesting than this fact. It started from 1998 -
The 1998 passenger car launch -
Ratan Tata decided to launch his FIRST passenger cars in 1998 , the famous Indian car , Tata Indica , which was initially a super failure !
People started advising to sell the passenger car unit and come back to traditional business and Tata agreed ! He put a proposal to the passenger car brand FORD to purchase his unit.
The Refuse ! -
Ratan Tata went to Ford headquarter in Detroit along with his close members and representatives. The meeting took 3 Hours and Ford company started INSULTING those TATA representatives !
The chairman Bill Ford said to Ratan Tata , "why did you enter in the passenger car business when you were not knowing of it. It will be favor if we buy this business from you". Of course it was a pretty insulting talk which made Tata upset and hence he came back to home WITHOUT any deal !
Continued with the failure... -
Though the Tata Indica was a failure initially , Ratan Tata decided to continue with it ! With more experience he and his team did much better in passenger cars and finally Indians liked the car and the brand much famous than Tata ever thought !
Bankruptcy of FORD ! -
Here in this period the Ford company started testing failure ! In 2008 Ford was on its way of bankruptcy ! The condition was so bad that the company was ready to sell a part of it !
The Final Deal... -
Finally TATA offered a deal to FORD ! Bill Ford reached " Bombay House " , the Headquarter of Tata Group to sell their iconic brand Jaguar and Land Rover ! The deal was finalized for $2.3 Billion ( about 9300 Crores that time ! ) and Tata brought the OWNERSHIP of JAGUAR and LAND ROVER.
In the meeting, Bill Ford said to Ratan Tata, ” You are doing a big favor for us by buying Jaguar- Land Rover”.
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